Illustrations for the services page
Illustrations for the services page
Illustrations for the services page
I created eight illustrations for the services page of the new Youwe website, each representing a specific service offered by Youwe: E-commerce, Content Management, Digital Marketing, Data & Intelligence, Experience Design, Strategy & Organization, Hosting, and Staffing.
These illustrations are designed to captivate viewers and pique their curiosity about Youwe's offerings as a Digital agency. They employ a compelling and imaginative style that resonates emotionally with people. The strength of illustration lies in its ability to instantly convey abstract concepts to its audience.
Youwe's illustration style is characterized by its cleanliness, playfulness, and imagination. This is evident in the way the illustrations bring characters to life, infusing them with energy and purpose related to their respective fields. Textures are carefully integrated to add depth and warmth to the overall visual experience, ensuring it remains engaging and inviting, avoiding any potential for blandness or coldness. The application of these textures is deliberate, preventing other brands from replicating the unique Youwe look. This distinctive style is tailor-made for Youwe and sets it apart from others in the industry.
I created eight illustrations for the services page of the new Youwe website, each representing a specific service offered by Youwe: E-commerce, Content Management, Digital Marketing, Data & Intelligence, Experience Design, Strategy & Organization, Hosting, and Staffing.
These illustrations are designed to captivate viewers and pique their curiosity about Youwe's offerings as a Digital agency. They employ a compelling and imaginative style that resonates emotionally with people. The strength of illustration lies in its ability to instantly convey abstract concepts to its audience.
Youwe's illustration style is characterized by its cleanliness, playfulness, and imagination. This is evident in the way the illustrations bring characters to life, infusing them with energy and purpose related to their respective fields. Textures are carefully integrated to add depth and warmth to the overall visual experience, ensuring it remains engaging and inviting, avoiding any potential for blandness or coldness. The application of these textures is deliberate, preventing other brands from replicating the unique Youwe look. This distinctive style is tailor-made for Youwe and sets it apart from others in the industry.
I created eight illustrations for the services page of the new Youwe website, each representing a specific service offered by Youwe: E-commerce, Content Management, Digital Marketing, Data & Intelligence, Experience Design, Strategy & Organization, Hosting, and Staffing.
These illustrations are designed to captivate viewers and pique their curiosity about Youwe's offerings as a Digital agency. They employ a compelling and imaginative style that resonates emotionally with people. The strength of illustration lies in its ability to instantly convey abstract concepts to its audience.
Youwe's illustration style is characterized by its cleanliness, playfulness, and imagination. This is evident in the way the illustrations bring characters to life, infusing them with energy and purpose related to their respective fields. Textures are carefully integrated to add depth and warmth to the overall visual experience, ensuring it remains engaging and inviting, avoiding any potential for blandness or coldness. The application of these textures is deliberate, preventing other brands from replicating the unique Youwe look. This distinctive style is tailor-made for Youwe and sets it apart from others in the industry.
Matching icons for the services page
First, the icons were crafted to capture the essence of Youwe's eight services, ensuring they would be easily recognizable. These icons then served as a foundation, inspiring the accompanying illustrations. This meticulous process ensured a cohesive visual narrative that effectively communicated the services.
After finalizing the icon style, the animation phase commenced. The icons were animated to not only enhance their visual appeal but also elevate the overall user experience. Concurrently, the UX motion was fine-tuned to seamlessly integrate the icons into the service pages, further optimizing user interaction. As I delved into refining the illustration style, I also established a comprehensive UX motion branding guide for Youwe. It's worth noting that all icons and illustrations began as hand-drawn sketches, imbuing the final product with a distinctive and personable touch.
Illustrations for the error pages such as a 404 page
Illustrations for the error pages such as a 404 page
After the services illustrations were designed it was easy to use those illustrations as a style reference to base other needed illustrations from. 3 supportive illustrations were designed for 3 error pages:
-Your browser is not supported
-Page is not found
-There was an error
After the services illustrations were designed it was easy to use those illustrations as a style reference to base other needed illustrations from. 3 supportive illustrations were designed for 3 error pages:
-Your browser is not supported
-Page is not found
-There was an error
© Copyright © 2023 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
View more work
Client
Youwe
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
-Designed illustrations for the services page
-Designed matching icons for the services page and animated them
-Designed Illustrations for the error pages such as a 404 page.
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
Youwe brand illustrations & icons
Youwe brand illustrations & icons
Youwe brand illustrations & icons
Client
Youwe
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
-Designed illustrations for the services page
-Designed matching icons for the services page and animated them
-Designed Illustrations for the error pages such as a 404 page.
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
Client
Youwe
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
-Designed illustrations for the services page
-Designed matching icons for the services page and animated them
-Designed Illustrations for the error pages such as a 404 page.
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
View more work
© Copyright © 2023 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
Client
Youwe
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
Designed illustrations for the services page
Designed matching icons for the services page and animated them
Designed Illustrations for the error pages such as a 404 page.
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
View more work
© Copyright © 2023 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
View more work
Client
Youwe
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
Designed illustrations for the services page
Designed matching icons for the services page and animated them
Designed Illustrations for the error pages such as a 404 page.
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
View more work
© Copyright © 2023 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
© Copyright © 2023 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
View more work
Client
Youwe
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
Designed illustrations for the services page
Designed matching icons for the services page and animated them
Designed Illustrations for the error pages such as a 404 page.
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
Matching icons for the services page
First, the icons were crafted to capture the essence of Youwe's eight services, ensuring they would be easily recognizable. These icons then served as a foundation, inspiring the accompanying illustrations. This meticulous process ensured a cohesive visual narrative that effectively communicated the services.
After finalizing the icon style, the animation phase commenced. The icons were animated to not only enhance their visual appeal but also elevate the overall user experience. Concurrently, the UX motion was fine-tuned to seamlessly integrate the icons into the service pages, further optimizing user interaction. As I delved into refining the illustration style, I also established a comprehensive UX motion branding guide for Youwe. It's worth noting that all icons and illustrations began as hand-drawn sketches, imbuing the final product with a distinctive and personable touch.
Illustrations for the error pages such as a 404 page
After the services illustrations were designed it was easy to use those illustrations as a style reference to base other needed illustrations from. 3 supportive illustrations were designed for 3 error pages:
-Your browser is not supported
-Page is not found
-There was an error
View more work
View more work
View more work
© Copyright © 2023 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
Client
Youwe
Credits
Illustrator: Viviane Leezer
Animator: Viviane Leezer
Lead Designer: Patrick Hessels
Additional Colourist: Leonardo Pantuso
Project
For the digital agency Youwe, I was responsible for establishing and developing the illustration style for their brand.
This meant that I:
Designed illustrations for the services page
Designed matching icons for the services page and animated them
Designed Illustrations for the error pages such as a 404 page.
Finding the right way to express a brand’s mission and values is crucial. Youwe looked at what everyone else was doing and wanted a way to differentiate and stand out.
With the right visual style, illustration is a medium with universal appeal. Effective visual language doesn’t just catch the eye. It tells a story. An image speaks a thousand words.
Youwe wanted illustrations that engaged the viewers in their site. The illustrations are inspired to be different "worlds", inviting the viewers to explore them as they go through the content.
